Communities in Need in the Klang Valley Turn to #AyamWithYou Community Pantries by Anjung Singgah and Pertubuhan Kebajikan Kasih Nurul Hasanah
Through its long-running Corporate Social Responsibility programmes Ayam Brand™ has contributed more than 2 million healthy meals for charity, providing nutritious food to more than 21,800 people from 524 charity organisations and NGOs over the past 12 years.
This year the brand has supported Covid-19 front liners at Hospital Sungai Buloh, 13 charity homes, the #AyamWithYou food pantry initiative, and the Anjung Singgah Kuala Lumpur Homeless Transit centre, with plans to support more organisations and communities.
“Covid-19 drastically changed our plans for the 13th annual Ayam Brand™ Community Care Campaign, but we see the positive impact of the #AyamWithYou Food Pantry initiative. It changes the narrative for our charity home partners, from being recipients to being contributors and donors in their respective communities. The community here has embraced the food pantry concept of ‘take what you need, leave what you can’ creating a virtuous cycle that is sustaining the initiative” said Ayam Brand Malaysia’s Marketing Manager, Nathan Deverre.
Ayam Brand™ staff have helped spread the word on the food pantry so that more can benefit or contribute, and started the ball rolling by being among the first to contribute non-food items to the pantry.
“Starting with our families and friends we sent out a list of necessities for the pantry. Those who could dropped off essential items at the pantry. The community are so willing and eager to help. They have shared the location of the pantry with those in need as well. All of us can help within our means,” said an Ayam Brand™ team member who lives in the area.
The #AyamWithYou food pantry is located Anjung Singgah, Lot 28-32 Jalan Hang Lekiu, 50100 Kuala Lumpur and at Pertubuhan Kebajikan Kasih Nurul Hasanah No 1, Jalan Pimping Kanan, Ukay Heights 68000 Ampang Selangor.
.Be part of the movement to receive or to give essentials.
Find out more about the #AyamWithYou food pantry initiative, visit https://www.ayambrand.com.my.